Richard BransonRichard Branson makes the business case for the personal story in his article, How I Hire: Focus On Personality

Branson says, “It is not something that always comes out in interview – people can be shy. But you have to trust your judgement. If you have got a slightly introverted person with a great personality, use your experience to pull it out of them.”

How do you communicate your personality? I believe if you have your personal creation story — you and your authentic personality will show up crystal clear in the interview.  Your personal creation story — the most important repeatable drama of the three types of stories business leaders should share in conversations from their story portfolio.

We’ve all heard them.  Stories that hit us, unexpectedly, and resonate somewhere right around our bellybuttons.  Like Ashton Kutcher’s viral Teen Choice Award creation story.  Gut-clubbing stories are the secret weapon of winning leaders.  In your next interview, your next sales pitch, your next business negotiation — instead of having people like Richard trust their judgement — be ready with your personal creation storyline that connects you closer to whom you are doing business and wins the deal.