Best Leaders Tell the Best Story

How to change your conversations to something meaningful.

Last week at a lunch meeting, I sat in cushy, plastic booth.  I sip water and think if I have to listen to one more boring statistic, key differentiator, or unique value proposition, I will scream and walk out.

Do you want to change your conversation?  To something fresh, relevant, and intimate?  There’s only one way.  Sharing story.  Vulnerable story.  That connects the listener to not only your ideas, but connects the listener to you. When a story is shared, the probability of retaining and repeating increases to 63 percent when data is used with story.

Here’s an analysis of the seven proven storylines that move people to buy a new product, or change a service provider or sign on the dotted line.

Screen Shot 2013-03-18 at 9.17.23 AM