Ty Bennett reminds us of Plato’s quote,
“Those who tell the stories, rule the world.”
Ty Bennett brings the savvy acumen of his story expertise in his compact and concise read that covers how stories impact business results. A perfect plane ride executive read, I read the little book, chock full of solid story strategies from blueprint to delivery, cover-to-cover in about one hour.
The thing that struck me most inside the book pages is Ty’s reference to the personal story — my signature favorite type of story. Ty makes the case for sharing personal stories to improve connection and intimacy in business conversations. The real reason the personal story is so profound is the way leaders increase vulnerability and authenticity in business conversations.
Michelle LeBow author of The Business Case for Telling Personal Stories.