In this White Paper in partnership with 9 Clouds –Digital Literacy Experts this white paper makes the business case for pushing the boundaries of vulnerability in telling personal stories in business conversations and presentations.
The Business Case for Telling Personal Stories covers:
- Why business leaders want a new type of story in their conversations;
- How large organizations such as Pfizer, American Girl, and Tiffany & Co. are using personal storytelling to improve sales and ROI;
- And how to create compelling business stories using the personal story formula.