Three Sundays ago, on a four-hour drive home from the cornfields and windmills from Sioux Falls to St. Paul, I listened to author Elizabeth Gilbert’s podcast onMagic Lessons. Her podcast is an offshoot of her latest book, Big Magic, wherein she puts forth her inspiring thesis on how to pursue our creative interests in daily life.

With my feet on the dashboard, I listened, heartfully, as she interviewed another of my favorite authors — the vulnerability and wholehearted living expert, Brene Brown.

Gilbert asked the question of what creativity means to Brene Brown.  Brown responded something like, “Had you asked me this question five years ago, I would have said, ‘You all go do your crafts and A-R-T, I have a J-O-B.’”

I laughed when she next used an expletive about how she had, “to get sh… done.” She paused and followed up with, “However, now, Elizabeth, I would say that creativity is the way I share my soul with the world.  The only unique contribution in this world will be born of creativity.”

The entire exchange between Gilbert and Brown lasted about two minutes, and those two  minutes have redefined the way I work with my clients on building Legacy.

I believe many high-level, business-minded executives forget about creativity and soul in building Legacy. For me and the work I do, Legacy in 2016 means using your soulful creativity to build and share intentional, meaningful experiences with the people who matter. The more we use these two things — creativity and soul — the better Legacy we build and share.

The way we move to building a Legacy is by being purposeful and thoughtful about the stories we build. Story experiences can’t be built haphazardly — even while some of the best story experiences happen spontaneously — prior thought into how we build and structure meaning into these spontaneous interactions has already happened.

Another of my favorite authors Gretchen Rubin, author of Better Than Before: Mastering the Habits of our Everyday Lives, points out “the single repetition of our daily behaviors become the sum of our lives.” In the same way, the singular stories we share on a daily basis become the sum of our shared lifetime experiences.

Are your story experiences building Legacy? What types of story experiences do you want to be known for sharing? How will the consumption of story experiences you personally build into your life increase meaning and revenue?

Michelle LeBow strategically assesses and moves executives and their teams into building Legacy using a 4-step process of assessment, relationship strategy, story building, execution.